By Chris Mares
I would never describe myself as an author, even though I have been one. I would describe myself as a writer. In the same way as I would describe myself as a reader. Writing and reading are two things I ‘do’ on a daily basis. They are an integral part of my life both in the world of teaching and outside it, too.
Reading informs me, inspires me, entertains me, and teaches me. Writing serves me personally and professionally. I write because I am creative, in the way a musician or painter is creative, and I write to hone and refine my thoughts on teaching, travel, and other matters.
To my mind, an author is someone who primarily writes for money. I have done this. It’s hard work. It takes time and sacrifice. But, of course there are rewards, at least there were back in the early nineties when it was possible for ELT authors to make decent royalties from four skills course book series, for example.
My experience as an author was back in the day when publishers were flush with money, they controlled the market and no one realized what changes were going to be wrought. The arrival of the internet, advances in technology, and the era of self-publishing were yet to come. And when they did, everything changed.
Now, getting published in some form or other is easy. Getting promoted and marketed is something else.
When I was a budding author with my pal Steve Gershon, we reviewed the market, reflected on our students needs, noted deficiencies in current materials and submitted proposals for competitive products. A competitive product in those days was the same as everything else, but different. Like most oxymorons.
I never made enough money as an author to survive solely on royalties and, to be frank, I have enjoyed being a writer much more. A writer writes. They don’t have to earn money doing it. They do it because they want to.
I associate my time as an author with writing under the direction of an editor for a specific market. The parameters were clear and the pressure relentless. First there is the writing, then the reader feedback, then the rewriting. This all takes time, during which one develops thick skin and learns to distance oneself from the criticism that inevitably comes. The most productive way to think about this type of authorship is to consider it as team work. The author is simply part of a team attempting to produce the best materials possible for the target market. In an ideal world the team are all on the same page. In practice this may not be the case. Publishers tended to be cautious. They wanted the same but different but couldn’t articulate what exactly that was. On more than one occasion I heard an editor say, “I’ll know when I see it.” The editor is key. They need to be informed, focused, clear, and relentless. Not all editors are. If your goal is to become an author, meaning that you will write a product that will be marketed and sold by a publisher, then find the right publisher and an editor you feel has the qualities I have mentioned, as well as being someone you can believe in and work for.
After the material is promoted and sold, there will be royalty checks. When I got my first royalty check, I actually owed the publisher money against my advance. That was not good for morale but par for the course, apparently.
My experience as an author helped to professionalize me in terms of materials writing, market awareness, current trends, etc. However, it was a demanding and relentless time. A work-life balance was sometimes not possible.
My experience as a writer, producing my own materials for my own use with my own students has been far more satisfying. Writing is my practice, something I do everyday. I have just completed The Richard Project, a collection of about two hundred 800(ish) word vignettes for use in class.
And this is what I write when I blog.
Remember. Whether you are an author or a writer you have to make it a practice. Do it at the same time each day. Preferably in the same place. Do it whether you feel like it or not. Never stare at a blank screen or page. Write. Anything. Eventually what you want to see will come.
On a final note, there is no such thing as writer’s block and no time for procrastination. If you suffer from either of these – author beware.